Federer Book
A heartfelt tribute to Roger’s fans, family, and of course tennis itself, Federer pays homage to this enduring legacy. Perhaps Wintour said it best: “It’s not a question of who will be the next Roger Federer. There is, and there will always ever be, just one.”
Offered in both Classics and Ultimate versions, the latter includes 200 limited-edition copies hand-signed in Switzerland by Roger himself.
Federer Launch
To celebrate the launch of the Federer title, a book signing event was hosted at Assouline's Madison Avenue store in the Upper East Side. Attendees, who registered online to purchase the book, had the exclusive opportunity to meet Roger Federer in person and receive his autograph.
Globus
The launch brought with it a suite of digital assets designed for internal use, as well as for Globus, which complemented the initiative with a digital campaign and impactful in-store merchandising.
